“SHINKA” Re-Branding Project

Posted on 2024年3月26日 by mrkjr106-0044

Rebranding of Kano Kensetsu's SHINKA housing brand.

VISIT WEBSITE

SHINKA is a housing brand that brings together the experience and technology developed by Kano Kensetsu.

Purpose/目的

Communicate SHINKA's concept, ideas and values.

Concept/コンセプト

Easy to understand and friendly.

Direction/方向性

"What is SHINKA?" and aimed to create a UI/UX that would lead to interest, understanding and enquiries. The design and illustrations were created based on the words that were created through a series of research, interviews and discussions.

CREDITS

Creative Director: Teruhiro Kataoka(COTONA)
Producer: Itsuki Sakata(HATCH)
Art Director: Yuto Nakamura(MARUKAJIRI)
Designer: Yuto Nakamura(MARUKAJIRI)
Copywriter: Teruyasu Kuriyama
Engineer: Katsuya Osawa(Technogram)
Illustrator: Takuro Takagi
Photograoher: Naoya Suzuki

Booth Design for JamRoll

Posted on 2023年11月2日 by mrkjr106-0044

We designed a booth at JapanITWeek where the voice AI service "JamRoll" was exhibited.

JamRoll is a SaaS with voice AI developed and provided by Poetics, which can automatically record, analyse and organise any online meeting.

Concept

"Fes" was the concept for the booth design, which aimed to co-star with future customers. The booth was clearly differentiated from other booths and attracted a large number of visitors.

Design

The design abstractly expresses the functionality of the JamRoll, while giving it a lively "Fes" atmosphere. The design caught the eye from a distance and worked well without being overshadowed by the rows of booths.

CREDITS

Creative Director: Ayahiko Sato(Flowplateaux)
Art Director/Designer: Yuto Nakamura(MARUKAJIRI)
Space Design: Propeller & Co.

“OND HOTEL” Branding Project in Takeo, Saga

Posted on 2023年9月15日 by mrkjr106-0044

Branding project for "OND HOTEL" to be opened this winter, including naming of the HOTEL, production and design supervision of the logo, website, etc.

OND HOTEL will open next to "OND PARK" in Takeo Onsen Recreation Village, Saga Prefecture, as a "concept hotel that offers sauna, hot spring, and food. The hotel will open as a concept hotel that will help people to prepare their minds and bodies with the blessings of Takeo. The hotel, renovated from a large ryokan, is equipped with various styles of saunas and hot springs, as well as rooms. The hotel will be reborn as a "mind and body conditioning" hotel that can be enjoyed both for overnight stays and day trips.

Naming

The name "OND HOTEL" is based on the idea that the hotel, together with the adjacent "OND PARK," will help to enliven Takeo, giving it a sense of unity.

Logo

We aimed to create a special place where visitors can enjoy a quality and rich experience, imbued with a delicate and refined atmosphere.
Like the naming, the "O" mark is designed to unify the "OND" as a common denominator, and the design incorporates the simplicity of Gothic and the elegance of Ming Dynasty in the same framework.

Website

The role of the teaser site was to give visitors a sense of anticipation and quality.

VISIT WEBSITE

CREDITS

Creative/Art Director: Yuto Nakamura(MARUKAJIRI)
Copy Writer: Takehiko Yanase(P inc.)
Frontend Engineer: Shunsuke Hirota

“OND PARK” Branding Project in Takeo, Saga

Posted on 2023年5月10日 by mrkjr106-0044

Branding project for the new OND PARK in Takeo City, Saga Prefecture. We provide essential set-up for the new project, including the concept, naming and logo of the park, as well as communication and design supervision in a way that accompanies the project.

VISIT WEBSITE

OND PARK is a concept park based on the themes of healing, interaction and exercise. As a park PFI project for the Takeo Onsen Recreation Village, it aims to revitalise the local community by providing facilities for various activities, such as camping sites, yoga studios, saunas, cafés and events.

Naming

Raise the 'temperature' of the mind and body, the relationships between people and the way the community should be.
It will also take the 'ondo' role in enlivening Takeo.
We named it OND PARK in the hope that it will become such a place.
The three letters of OND also stand for,
Open = open to everyone.
Neutral = to regulate the body and mind
Diverse = can be used in a variety of ways.
Diverse = various ways to use the facility.

Logo

The "O" gives the logo an organic dynamism, as if a temperature mark is generated, while the rotation of the "PARK" adds a sense of fun and dynamism, and the logo as a whole aims to create an "open and fun place". The tagline "PLAY & BREATHE" encompasses the various activities that take place within OND PARK.

Website

We aimed to express an open and fun place on the web, and to create a dynamism where 'something is being born' and 'something is moving'.

VISIT WEBSITE

OND CAFE opened on 15th December

Opening Event on 1st April

See details

CREDITS

Creative/Art Director: Yuto Nakamura(MARUKAJIRI)
Designer: Yuto Nakamura(MARUKAJIRI)
Copy Writer: Takehiko Yanase(P inc.)

Synesthesia Lab -Brand site-

Posted on 2022年10月13日 by mrkjr106-0044

We created a brand website for "Synesthesia Lab" an experimental R&D lab led by Tetsuya Mizuguchi.

VISIT WEBSITE

Synastasia Lab is an alliance lab established to experiment, research, and architect synesthesia and sensory complex experiences.

We work with a variety of partners including companies, researchers, scientists, and artists on research projects.

Purpose

To tell Synesthesia Lab's activities.。

Concept

Movie x Seamless transition

Direction/方向性

While following the design tone of "enhance", we aimed to increase the attractiveness and centripetal force of the lab itself by adding a direction that would allow visitors to feel more creativity.

CREDITS

[WEB]

Creative Director: Ayahiko Sato(Rhizomatiks)
Art Director: Yuto Nakamura(MARUKAJIRI)
Designer: Yuto Nakamura, Rihito Niitsu(MARUKAJIRI)
Frontend Engineer: Shunsuke Hirota

Uber Eats

Posted on 2022年3月30日 by mrkjr106-0044

We plan and produce digital campaigns for Uber Eats.

LAWSON collaboration

We created a "playful" tone to show that you can order from Lawson through Uber Eats.

-TV Game edition-

-Home party edition-

-Pinch edition-

Autumn/Winter Campaign 2021

The value created by Uber Eats is expressed with the humor typical of Uber Eats.

-Lunchtime edition-

-Zero cook recipe edition-

-Eat around the world edition-

Nakanoshima Children’s Book Forest

Posted on 2022年1月5日 by mrkjr106-0044

Designed and created “Hon no Kakera” (lit. “Book Fragments”), a film installation at Nakanoshima Children’s Book Forest, the children’s cultural space built by architect Tadao Ando.

Nakanoshima Children’s Book Forest is a cultural hub designed, constructed, and donated to Osaka City by architect Tadao Ando. It’s home to a vast collection of over 17,000 donated children’s books and picture books from Japan and across the globe. All titles are available for browsing both inside the building and out, in the surrounding grassy areas. After delays due to COVID-19, the building finally opened on July 5th.

[Hon no Kakera] “Book Fragments”

Played on an elliptical space tucked in the quiet depths of Children’s Book Forest. Here you’ll find a film that spurs your inner delight and interest for books. Excerpts from different book adventures appear along the walls, sending children deeper into the world of story.

The animation features excerpts selected by book anthologist Mr.Yoshitaka Haba(BACH Inc.), weaved into a new story of its own. In reality, the contents of a book are static. But the emotions and sense of passing time they evoke are very real. Recreating this world via animation allows viewers a new chance to really feel the pulse of a book for themselves.

For this film, the stories of 4 different books were weaved into a single tale, drawing on the original art to compose new illustrations. The imagery was stylized to mimic shadow puppets, using the addition of textures to recreate the quality and depth of a picture book. The background music was furnished via a sound system that leverages the natural reverb of the circular space. The final effect allows the viewers to feel enwrapped in the full-body experience of sound.

This space is made with the sincere hope of inspiring more children to make memorable encounters with books.

>Aphorisms in Animation are showing as well.

CREDITS

Producer
Creative Director: Ayahiko Sato(Rhizomatiks Design)
Art Director/Director: Yuto Nakamura(MARUKAJIRI)
Illustrator: Takuma Fukuzawa
Animator: Naoki Oishi(Big! Co.,Ltd.)
Editor: Shuhei Ohashi
Music: Noboru Mutoh(Resonair)
Projection Coordinate: Tomoya Kishimoto
Sound Coordinator: Shinichi Minami, Kenji Ouchi
Construction: mono cenception products.
Equipment: UNIVERSAL BUSINESS TECHNOLOGIES
Documentary Film: Timothée Lambrecq
Producer: Yoshitaka Haba(BACH)

Branding for Bears

Posted on 2021年12月9日 by mrkjr106-0044

Created corporate messages and Logo as a branding project for Bears.

VISIT WEBSITE

We set the new guiding principle for the future based on the path Bears went through.
We reached these after research, discussion and revisions.

CREDITS

Creative Director: Yuto Nakamura(MARUKAJIRI)
Copywriter: O2
Art Director/Designer: Yuto Nakamura(MARUKAJIRI)

YAMAHA GINZA ”Aphorisms in Animation”

Posted on 2021年3月15日 by mrkjr106-0044

Designed "Aphorisms in Animation" for YAMAHA GINZA Library on 2nd floor. Aphorisms are witty, concise quotes that express life’s truths.

YAMAHA GINZA

In this library 700 books, selected by book anthologist, Mr. “BACH” Yoshitaka Haba along with the concept "Sound from Paper", are beautifully lined up in book shelves.

The quotes were selected and stylized in a layout that would best highlight each book.

The installation featured prominent quotes derived from novels, specialized books, manga, art books and more, allowing customers to know music with multi perspectives.

CREDITS

Producer: Yoshitaka Haba, Yohei Sanjo(BACH)
Art Director/Director: Yuto Nakamura(MARUKAJIRI)

BRANDING for WORK LOUNGE WACRÉ

Posted on 2021年1月22日 by mrkjr106-0044

Designed branding tools such as website, logo, members' card etc.. for new opened coworking space "WACRÉ" in Jimbocho/Suidobashi area.

VISIT WEBSITE

Developed self-check in system which is the first in Japan. It measures against COVID-19.

This work space would be suitable if you look for one.

CREDITS

Creative/Art Director: Yuto Nakamura(MARUKAJIRI)
Designer: Yuto Nakamura(MARUKAJIRI)
Illustlator: AKI ISHIBASHI
Photographer: yansu KIM
Frontend Engineer: Shunsuke Hirota
Backend Engineer: Tatsuto Nakamura

Aphorisms in Animation: Nakanoshima Children’s Book Forest

Posted on 2020年7月13日 by mrkjr106-0044

Planning and design for a collection of animated aphorisms installed in “Nakanoshima Children’s Book Forest”, a children’s cultural space designed by architect Tadao Ando.

Aphorisms are witty, concise quotes that express life’s truths. In this display, the animated aphorisms are designed to resonate with children while pointing them to the original book from which they’re sourced.

The quotes were selected by producer and book anthologist, Mr.Yoshitaka Haba(BACH Inc.), then stylized via projection mapping in a layout that would best highlight each book. Quotes were selected from a wide range of books and furnished in a single animation that uses lettering to express the imaginative whimsy of each book to the fullest. The aim: a short glimpse that gives a real feel for the book.

With animated aphorisms, the hope is to inspire children to make special encounters with more books, one after the next.

CREDITS

Producer: Yoshitaka Haba(BACH)
Creative Director: Ayahiko Sato(Rhizomatiks Design)
Art Director/Director: Yuto Nakamura(MARUKAJIRI)
Editor: Shuhei Ohashi

Created Music Videos for Hydelic.

Posted on 2020年7月5日 by mrkjr106-0044

Music composer Hydelic, renowned for soundtracks for Tetris® Effect-PlayStation4-, debuted in May. 3 tunes which are Connected(Yours Forever),City Lights, World of Colors are selected from Tetris® Effect Album to be Music Video.

Connected(Yours Forever)

City Lights

World of Colors

Direction

To impress YouTube viewers Hydelic's logo, added motion graphics on just for logo. Background movie is taken from Tetris® Effect game.

CREDITS

Creative Director: Ayahiko Sato(Rhizomatiks Design)
Motion Design: Yuto Nakamura(MARUKAJIRI)

Google

Posted on 2020年4月4日 by mrkjr106-0044

"Collaborated on a Google Search media project as a BOXX Inc.member. Project scope included video commercials, plus planning/creation of digital and graphic elements.

Thank you for 20 years

Created Video, Twitter Plan, Design for blog to celebrate Google Japan's 20th Anniversary.

Google -Airport ver.-

Created video ads for travelers going to Okinawa at airport.

Created video ads for travelers going to various destinations at airport.

Google My Business

Video ads targeted at business owners, promoting the Google My Business program through 2 different “I think I might try that” and “boost your business” ad series.
Click to see full project details

Gboard

Created 2 different video ads promoting the Gboard searchable keyboard.
Click to see full project details

Google アプリ

Designed Google App promotional video.
Click to see full project details

Google Discover SHIBUYA

Designed Google App event installation space and pamphlets.
Click to see full project details

Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

Posted on 2020年4月2日 by mrkjr106-0044

Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

“GOOD DRIVE” is a device that plugs into the car’s 12V lighter socket, using real-time drive data to measure and rank accident safety via a dedicated smartphone app. Based on the determined rank, users could receive up to 30% cashback on their insurance payments.
>Click here for full details

Purpose

To express the concept of GOOD DRIVE

Concept

Easy-to-use, warm voice, transparency

Direction

Made with simple, soft-line illustrations to express the products highlights and easy of use to a broad range of potential users. The animations were stylized with a smooth, slick tempo that would soften the common aversion to “insurance” talk, while inciting users with an interesting way to get to know the product.

Design

An “insurance” centered product that embodies “simplicity, reliability, trust, and transparency” at the core of its design. Made to capture audiences with a fun watching experience from beginning to end.

Music・SE

A sticky kind of music that stays in viewers minds after watching. This was acheived with a cool, pop vibe contrasted with the soft animated visuals. The music was made to frame the entire messaging and provide an up-tempo pulse to the animation.

Narration

Aimed for a narration with a warm, familiar and honest tone that’s pleasant to listen to.

CREDITS

Creative Director: Ayahiko Sato(Rhizomatiks Design)
Art Director: Yuto Nakamura(MARUKAJIRI)
Producer: Taku Ito(MARUKAJIRI)
Director: Riz Lau(LIKI Inc.)
Animation & Design:: LIKI Inc.
Music: Noboru Mutoh(Resonair)

NETFLIX

Posted on 2020年3月27日 by mrkjr106-0044

Design creation for Netflix produced events, using themed multimedia to provide full-range interactive experiences. Notable projects include the ULTRAMAN BATTLE exhibit at AnimeJapan2019, as well as “Next Robo Battle”, a mixed reality (MR) experiential installation. Project elements featured a fully dedicated experience centered on the concept work, while keeping with the immersive look and feel of a Netflix branded space.

ULTRAMAN BATTLE

Planned and launched the “ULTRAMAN BATTLE” exhibit at the Netflix Booth during AnimeJapan2019.
The interactive, multimedia experience was designed to create a buzz-worthy experience at the Netflix event booth and ultimate brand awareness for Netflix original work “ULTRAMAN”.
Click to see full project details

ネクストロボバトル/Next Robo Battle

Full scale design creation for an interactive mixed reality (MR) game where users could experience the world of “Next Robo” (Next Gen), a Netflix original work.
The pop-up exhibit was held for four days at Netflix Next Robo Family Park, an event held at Futako-Tamagawa Rise from Sept. 14-17th, 2018.
Click to see full project details.

SAMURAI CRAFT

Posted on 2020年3月27日 by mrkjr106-0044

Branding for inbound tour featuring Swordsmith in Seki, Gifu.

This project is adopted by BrandLand Japan which is hosted by Ministry of Economy, Trade and Industry and Toppan printing Co., Ltd.

Katana(Japanese sword)is in very niche market for limited people’s
interest.
However surroundings of Katana are full of beautiful attractions such as craftsmanship, zen, nature, temples, castles and food.

Brief

To tell attractions of high-end travel tour to potential customers at
travel show, hotels and tourist spots.
Eighty Days Inc. is a travel agent offering unique and special
experiences in Japan.

Idea

「Enhance the tour into ART.」
To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic layout/photography
with emotional sentences in design.

Direction

Brochure
To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic layout/photography
with emotional sentences in design.

Film

To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic tempo with
original music which include craftsman’s working sound.

CREDITS

[FILM]

Creative/Art Director: 中村佑人(MARUKAJIRI)
Director: 中村佑人(MARUKAJIRI)
Videographe: 堤賢吾
Planner: 柳瀨武彦
Editor: 中村佑人(MARUKAJIRI)
SE Composer: 三宅亮太

[CONCEPT BOOK]

Art Director: 中村佑人(MARUKAJIRI)
Designer: 中村佑人(MARUKAJIRI)
Planner: 柳瀨武彦
Photographer: 刑部信人
Writer: Loretta Scott

[WEB]

Creative Director: 佐藤文彦(Rhizomatiks)
Art Director: 中村佑人(MARUKAJIRI)
Designer: 中村佑人(MARUKAJIRI)
Frontend Engineer: 廣田俊介

Full suite re-branding for Magellan Resorts 2015 concept, “Beyond Imagination”, including Corporate Identity (CI) and website redesign.

VISIT WEBSITE

Magellan Resorts, with head office in Kanazawa (Ishikawa Pref.) has served as a luxury travel agency for over 20 years since its founding. The firm is considered a pioneer of resort vacations in Japan, being the first to begin offerings with Aman Resorts.

What we did

・Planning and full concept design for re-branding
・Overhaul of Corporate Identity branding
・Newly designed website
・Devised new brand guidelines
・Design and branding advising

Result

Furnished a new CI/UI/UX design to fit the service standard and target clientele while outlining a stronger, clearly positioned brand presence that realizes the utmost in quality service.

Purpose

Charter a cohesive level of design and service offerings that leads to a stronger brand awareness for all aspects of the Magellan Resorts firm, both on the surface and at its core.

Target

Existing and new clientele, corporate and thirdparty stakeholders.

Concept

“Beyond Imagination”

Direction

CI
Brand concept was built first by establishing key word indicators, then matched with logos and brand guidelines that embody the same ideology.
The logo features a clean, polished outline with a stately weight and form.
The new brand guidelines call for a brand image, typeface and color guide that bolster the rebranded theme.

Key Visuals
Creation of key images that realize the brand concept in image.
Usage across the website design, DM and all media channels further proliferates the brand image.

Brandsite
Website was built to scale, bringing the use of media features to the forefront of the new design.
Articles seen on the site include only those that uphold the brand vision of “providing travel experiences we’ve visited and trust ourselves”. Each article fits a uniform design that balances picture and prose, using a tone that is both mindfully thorough and authentic. Articles are curated to feature only read-worthy content that provide the reader with value and a natural incentive to book. The Magellan Resorts website features both soft and hard design elements, along with a timeless dedication to sending off guests to the best of the best in travel.