This project is adopted by BrandLand Japan which is hosted by Ministry of Economy, Trade and Industry and Toppan printing Co., Ltd.

Katana(Japanese sword)is in very niche market for limited people’s
interest.
However surroundings of Katana are full of beautiful attractions such as craftsmanship, zen, nature, temples, castles and food.

Brief

To tell attractions of high-end travel tour to potential customers at
travel show, hotels and tourist spots.
Eighty Days Inc. is a travel agent offering unique and special
experiences in Japan.

Idea

「Enhance the tour into ART.」
To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic layout/photography
with emotional sentences in design.

Direction

Brochure
To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic layout/photography
with emotional sentences in design.

Film

To enhance the tour as if immersing in an art, we needed extracting
essential points and show them in static and dynamic tempo with
original music which include craftsman’s working sound.