Aphorisms in Animation: Nakanoshima Children’s Book Forest

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Planning and design for a collection of animated aphorisms installed in “Nakanoshima Children’s Book Forest”, a children’s cultural space designed by architect Tadao Ando.

Nakanoshima Children’s Book Forest is a cultural hub designed, constructed, and donated to Osaka City by architect Tadao Ando. It’s home to a vast collection of over 17,000 donated children’s books and picture books from Japan and across the globe. All titles are available for browsing both inside the building and out, in the surrounding grassy areas. After delays due to COVID-19, the building finally opened on July 5th.


Aphorisms are witty, concise quotes that express life’s truths. In this display, the animated aphorisms are designed to resonate with children while pointing them to the original book from which they’re sourced.

The quotes were selected by producer and book anthologist, Mr.Yoshitaka Haba(BACH Inc.), then stylized via projection mapping in a layout that would best highlight each book. Quotes were selected from a wide range of books and furnished in a single animation that uses lettering to express the imaginative whimsy of each book to the fullest. The aim: a short glimpse that gives a real feel for the book.

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With animated aphorisms, the hope is to inspire children to make special encounters with more books, one after the next.

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CREDITS

Producer
Yoshitaka Haba(BACH)
Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director/Director
Yuto Nakamura(MARUKAJIRI)
Editor
Shuhei Ohashi

Nakanoshima Children’s Book Forest

kodomohonnomori

Designed and created “Hon no Kakera” (lit. “Book Fragments”), a film installation at Nakanoshima Children’s Book Forest, the children’s cultural space built by architect Tadao Ando.


Nakanoshima Children’s Book Forest is a cultural hub designed, constructed, and donated to Osaka City by architect Tadao Ando. It’s home to a vast collection of over 17,000 donated children’s books and picture books from Japan and across the globe. All titles are available for browsing both inside the building and out, in the surrounding grassy areas. After delays due to COVID-19, the building finally opened on July 5th.

[Hon no Kakera] “Book Fragments”

Played on an elliptical space tucked in the quiet depths of Children’s Book Forest. Here you’ll find a film that spurs your inner delight and interest for books. Excerpts from different book adventures appear along the walls, sending children deeper into the world of story.

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The animation features excerpts selected by book anthologist Mr.Yoshitaka Haba(BACH Inc.), weaved into a new story of its own. In reality, the contents of a book are static. But the emotions and sense of passing time they evoke are very real. Recreating this world via animation allows viewers a new chance to really feel the pulse of a book for themselves.

For this film, the stories of 4 different books were weaved into a single tale, drawing on the original art to compose new illustrations. The imagery was stylized to mimic shadow puppets, using the addition of textures to recreate the quality and depth of a picture book. The background music was furnished via a sound system that leverages the natural reverb of the circular space. The final effect allows the viewers to feel enwrapped in the full-body experience of sound.



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This space is made with the sincere hope of inspiring more children to make memorable encounters with books.

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>Aphorisms in Animation are showing as well.

CREDITS

Producer
Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director/Director
Yuto Nakamura(MARUKAJIRI)
Illustrator
Takuma Fukuzawa
Animator
Naoki Oishi(Big! Co.,Ltd.)
Editor
Shuhei Ohashi
Music
Noboru Mutoh(Resonair)
Projection Coordinate
Tomoya Kishimoto
Sound Coordinator
Shinichi Minami, Kenji Ouchi
Construction
mono cenception products.
Equipment
UNIVERSAL BUSINESS TECHNOLOGIES
Documentary Film
Timothée Lambrecq
Producer
Yoshitaka Haba(BACH)

Created Music Videos for Hydelic.

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Music composer Hydelic, renowned for soundtracks for Tetris® Effect-PlayStation4-, debuted in May. 3 tunes which are Connected(Yours Forever),City Lights, World of Colors are selected from Tetris® Effect Album to be Music Video.


Connected(Yours Forever)


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City Lights


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Direction

To impress YouTube viewers Hydelic's logo, added motion graphics on just for logo. Background movie is taken from Tetris® Effect game.

CREDITS

Creative Director
Ayahiko Sato(Rhizomatiks Design)
Motion Design
Yuto Nakamura(MARUKAJIRI)

Google

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"Collaborated on a Google Search media project as a BOXX Inc.member. Project scope included video commercials, plus planning/creation of digital and graphic elements.

Google -Airport ver.-

Created video ads for travelers going to Okinawa at airport.

Created video ads for travelers going to various destinations at airport.

Google My Business

Video ads targeted at business owners, promoting the Google My Business program through 2 different “I think I might try that” and “boost your business” ad series.
Click to see full project details

Gboard

Created 2 different video ads promoting the Gboard searchable keyboard.
Click to see full project details

Google アプリ

Designed Google App promotional video.
Click to see full project details

Google Discover SHIBUYA

Designed Google App event installation space and pamphlets.
Click to see full project details

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Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

GOOD DRIVE

Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

“GOOD DRIVE” is a device that plugs into the car’s 12V lighter socket, using real-time drive data to measure and rank accident safety via a dedicated smartphone app. Based on the determined rank, users could receive up to 30% cashback on their insurance payments.
>Click here for full details

Purpose

To express the concept of GOOD DRIVE

Concept

Easy-to-use, warm voice, transparency

Direction

Made with simple, soft-line illustrations to express the products highlights and easy of use to a broad range of potential users. The animations were stylized with a smooth, slick tempo that would soften the common aversion to “insurance” talk, while inciting users with an interesting way to get to know the product.

Design

An “insurance” centered product that embodies “simplicity, reliability, trust, and transparency” at the core of its design. Made to capture audiences with a fun watching experience from beginning to end.

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Music・SE

A sticky kind of music that stays in viewers minds after watching. This was acheived with a cool, pop vibe contrasted with the soft animated visuals. The music was made to frame the entire messaging and provide an up-tempo pulse to the animation.

Narration

Aimed for a narration with a warm, familiar and honest tone that’s pleasant to listen to.

CREDITS

Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director
Yuto Nakamura(MARUKAJIRI)
Producer
Taku Ito(MARUKAJIRI)
Director
Riz Lau(LIKI Inc.)
Animation & Design:
LIKI Inc.
Music
Noboru Mutoh(Resonair)

NETFLIX

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Design creation for Netflix produced events, using themed multimedia to provide full-range interactive experiences. Notable projects include the ULTRAMAN BATTLE exhibit at AnimeJapan2019, as well as “Next Robo Battle”, a mixed reality (MR) experiential installation. Project elements featured a fully dedicated experience centered on the concept work, while keeping with the immersive look and feel of a Netflix branded space.

ULTRAMAN BATTLE

Planned and launched the “ULTRAMAN BATTLE” exhibit at the Netflix Booth during AnimeJapan2019.
The interactive, multimedia experience was designed to create a buzz-worthy experience at the Netflix event booth and ultimate brand awareness for Netflix original work “ULTRAMAN”.
Click to see full project details

ネクストロボバトル/Next Robo Battle

Full scale design creation for an interactive mixed reality (MR) game where users could experience the world of “Next Robo” (Next Gen), a Netflix original work.
The pop-up exhibit was held for four days at Netflix Next Robo Family Park, an event held at Futako-Tamagawa Rise from Sept. 14-17th, 2018.
Click to see full project details.