“SHINKA” Re-Branding Project

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Rebranding of Kano Kensetsu's SHINKA housing brand.

VISIT WEBSITE

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SHINKA is a housing brand that brings together the experience and technology developed by Kano Kensetsu.

Purpose/目的

Communicate SHINKA's concept, ideas and values.

Concept/コンセプト

Easy to understand and friendly.

Direction/方向性

"What is SHINKA?" and aimed to create a UI/UX that would lead to interest, understanding and enquiries. The design and illustrations were created based on the words that were created through a series of research, interviews and discussions.

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CREDITS

Creative Director
Teruhiro Kataoka(COTONA)
Producer
Itsuki Sakata(HATCH)
Art Director
Yuto Nakamura(MARUKAJIRI)
Designer
Yuto Nakamura(MARUKAJIRI)
Copywriter
Teruyasu Kuriyama
Engineer
Katsuya Osawa(Technogram)
Illustrator
Takuro Takagi
Photograoher
Naoya Suzuki

“OND HOTEL” Branding Project in Takeo, Saga

OND HOTEL

Branding project for "OND HOTEL" to be opened this winter, including naming of the HOTEL, production and design supervision of the logo, website, etc.

OND HOTEL will open next to "OND PARK" in Takeo Onsen Recreation Village, Saga Prefecture, as a "concept hotel that offers sauna, hot spring, and food. The hotel will open as a concept hotel that will help people to prepare their minds and bodies with the blessings of Takeo. The hotel, renovated from a large ryokan, is equipped with various styles of saunas and hot springs, as well as rooms. The hotel will be reborn as a "mind and body conditioning" hotel that can be enjoyed both for overnight stays and day trips.


Naming

The name "OND HOTEL" is based on the idea that the hotel, together with the adjacent "OND PARK," will help to enliven Takeo, giving it a sense of unity.



Logo

We aimed to create a special place where visitors can enjoy a quality and rich experience, imbued with a delicate and refined atmosphere.
Like the naming, the "O" mark is designed to unify the "OND" as a common denominator, and the design incorporates the simplicity of Gothic and the elegance of Ming Dynasty in the same framework.

OND HOTEL
OND HOTEL
OND HOTEL



Website

The role of the teaser site was to give visitors a sense of anticipation and quality.

OND HOTEL

VISIT WEBSITE


CREDITS

Creative/Art Director
Yuto Nakamura(MARUKAJIRI)
Copy Writer
Takehiko Yanase(P inc.)
Frontend Engineer
Shunsuke Hirota

Synesthesia Lab -Brand site-

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We created a brand website for "Synesthesia Lab" an experimental R&D lab led by Tetsuya Mizuguchi.

VISIT WEBSITE

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Synastasia Lab is an alliance lab established to experiment, research, and architect synesthesia and sensory complex experiences.

We work with a variety of partners including companies, researchers, scientists, and artists on research projects.

Purpose

To tell Synesthesia Lab's activities.。

Concept

Movie x Seamless transition

Direction/方向性

While following the design tone of "enhance", we aimed to increase the attractiveness and centripetal force of the lab itself by adding a direction that would allow visitors to feel more creativity.

CREDITS

[WEB]

Creative Director
Ayahiko Sato(Rhizomatiks)
Art Director
Yuto Nakamura(MARUKAJIRI)
Designer
Yuto Nakamura, Rihito Niitsu(MARUKAJIRI)
Frontend Engineer
Shunsuke Hirota

Uber Eats

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We plan and produce digital campaigns for Uber Eats.

LAWSON collaboration

We created a "playful" tone to show that you can order from Lawson through Uber Eats.

-TV Game edition-

-Home party edition-

-Pinch edition-

Autumn/Winter Campaign 2021

The value created by Uber Eats is expressed with the humor typical of Uber Eats.

-Lunchtime edition-

-Zero cook recipe edition-

-Eat around the world edition-

Nakanoshima Children’s Book Forest

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Designed and created “Hon no Kakera” (lit. “Book Fragments”), a film installation at Nakanoshima Children’s Book Forest, the children’s cultural space built by architect Tadao Ando.


Nakanoshima Children’s Book Forest is a cultural hub designed, constructed, and donated to Osaka City by architect Tadao Ando. It’s home to a vast collection of over 17,000 donated children’s books and picture books from Japan and across the globe. All titles are available for browsing both inside the building and out, in the surrounding grassy areas. After delays due to COVID-19, the building finally opened on July 5th.

[Hon no Kakera] “Book Fragments”

Played on an elliptical space tucked in the quiet depths of Children’s Book Forest. Here you’ll find a film that spurs your inner delight and interest for books. Excerpts from different book adventures appear along the walls, sending children deeper into the world of story.

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The animation features excerpts selected by book anthologist Mr.Yoshitaka Haba(BACH Inc.), weaved into a new story of its own. In reality, the contents of a book are static. But the emotions and sense of passing time they evoke are very real. Recreating this world via animation allows viewers a new chance to really feel the pulse of a book for themselves.

For this film, the stories of 4 different books were weaved into a single tale, drawing on the original art to compose new illustrations. The imagery was stylized to mimic shadow puppets, using the addition of textures to recreate the quality and depth of a picture book. The background music was furnished via a sound system that leverages the natural reverb of the circular space. The final effect allows the viewers to feel enwrapped in the full-body experience of sound.



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This space is made with the sincere hope of inspiring more children to make memorable encounters with books.

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>Aphorisms in Animation are showing as well.

CREDITS

Producer
Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director/Director
Yuto Nakamura(MARUKAJIRI)
Illustrator
Takuma Fukuzawa
Animator
Naoki Oishi(Big! Co.,Ltd.)
Editor
Shuhei Ohashi
Music
Noboru Mutoh(Resonair)
Projection Coordinate
Tomoya Kishimoto
Sound Coordinator
Shinichi Minami, Kenji Ouchi
Construction
mono cenception products.
Equipment
UNIVERSAL BUSINESS TECHNOLOGIES
Documentary Film
Timothée Lambrecq
Producer
Yoshitaka Haba(BACH)

YAMAHA GINZA ”Aphorisms in Animation”

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Designed "Aphorisms in Animation" for YAMAHA GINZA Library on 2nd floor. Aphorisms are witty, concise quotes that express life’s truths.

YAMAHA GINZA


In this library 700 books, selected by book anthologist, Mr. “BACH” Yoshitaka Haba along with the concept "Sound from Paper", are beautifully lined up in book shelves.

The quotes were selected and stylized in a layout that would best highlight each book.

The installation featured prominent quotes derived from novels, specialized books, manga, art books and more, allowing customers to know music with multi perspectives.


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CREDITS

Producer
Yoshitaka Haba, Yohei Sanjo(BACH)
Art Director/Director
Yuto Nakamura(MARUKAJIRI)

Aphorisms in Animation: Nakanoshima Children’s Book Forest

kodomohonnomori_aphorism

Planning and design for a collection of animated aphorisms installed in “Nakanoshima Children’s Book Forest”, a children’s cultural space designed by architect Tadao Ando.

Nakanoshima Children’s Book Forest is a cultural hub designed, constructed, and donated to Osaka City by architect Tadao Ando. It’s home to a vast collection of over 17,000 donated children’s books and picture books from Japan and across the globe. All titles are available for browsing both inside the building and out, in the surrounding grassy areas. After delays due to COVID-19, the building finally opened on July 5th.


Aphorisms are witty, concise quotes that express life’s truths. In this display, the animated aphorisms are designed to resonate with children while pointing them to the original book from which they’re sourced.

The quotes were selected by producer and book anthologist, Mr.Yoshitaka Haba(BACH Inc.), then stylized via projection mapping in a layout that would best highlight each book. Quotes were selected from a wide range of books and furnished in a single animation that uses lettering to express the imaginative whimsy of each book to the fullest. The aim: a short glimpse that gives a real feel for the book.

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With animated aphorisms, the hope is to inspire children to make special encounters with more books, one after the next.

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CREDITS

Producer
Yoshitaka Haba(BACH)
Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director/Director
Yuto Nakamura(MARUKAJIRI)
Editor
Shuhei Ohashi

Created Music Videos for Hydelic.

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Music composer Hydelic, renowned for soundtracks for Tetris® Effect-PlayStation4-, debuted in May. 3 tunes which are Connected(Yours Forever),City Lights, World of Colors are selected from Tetris® Effect Album to be Music Video.


Connected(Yours Forever)


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City Lights


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World of Colors


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Direction

To impress YouTube viewers Hydelic's logo, added motion graphics on just for logo. Background movie is taken from Tetris® Effect game.

CREDITS

Creative Director
Ayahiko Sato(Rhizomatiks Design)
Motion Design
Yuto Nakamura(MARUKAJIRI)

Google

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"Collaborated on a Google Search media project as a BOXX Inc.member. Project scope included video commercials, plus planning/creation of digital and graphic elements.

Thank you for 20 years

Created Video, Twitter Plan, Design for blog to celebrate Google Japan's 20th Anniversary.

Google -Airport ver.-

Created video ads for travelers going to Okinawa at airport.

Created video ads for travelers going to various destinations at airport.

Google My Business

Video ads targeted at business owners, promoting the Google My Business program through 2 different “I think I might try that” and “boost your business” ad series.
Click to see full project details

Gboard

Created 2 different video ads promoting the Gboard searchable keyboard.
Click to see full project details

Google アプリ

Designed Google App promotional video.
Click to see full project details

Google Discover SHIBUYA

Designed Google App event installation space and pamphlets.
Click to see full project details

Discover_SHIBUYA

Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

GOOD DRIVE

Created concept movie for “GOOD DRIVE”, a joint project developed by Sony Corp. and Sony Assurance, Inc.

“GOOD DRIVE” is a device that plugs into the car’s 12V lighter socket, using real-time drive data to measure and rank accident safety via a dedicated smartphone app. Based on the determined rank, users could receive up to 30% cashback on their insurance payments.
>Click here for full details

Purpose

To express the concept of GOOD DRIVE

Concept

Easy-to-use, warm voice, transparency

Direction

Made with simple, soft-line illustrations to express the products highlights and easy of use to a broad range of potential users. The animations were stylized with a smooth, slick tempo that would soften the common aversion to “insurance” talk, while inciting users with an interesting way to get to know the product.

Design

An “insurance” centered product that embodies “simplicity, reliability, trust, and transparency” at the core of its design. Made to capture audiences with a fun watching experience from beginning to end.

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Music・SE

A sticky kind of music that stays in viewers minds after watching. This was acheived with a cool, pop vibe contrasted with the soft animated visuals. The music was made to frame the entire messaging and provide an up-tempo pulse to the animation.

Narration

Aimed for a narration with a warm, familiar and honest tone that’s pleasant to listen to.

CREDITS

Creative Director
Ayahiko Sato(Rhizomatiks Design)
Art Director
Yuto Nakamura(MARUKAJIRI)
Producer
Taku Ito(MARUKAJIRI)
Director
Riz Lau(LIKI Inc.)
Animation & Design:
LIKI Inc.
Music
Noboru Mutoh(Resonair)

NETFLIX

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Design creation for Netflix produced events, using themed multimedia to provide full-range interactive experiences. Notable projects include the ULTRAMAN BATTLE exhibit at AnimeJapan2019, as well as “Next Robo Battle”, a mixed reality (MR) experiential installation. Project elements featured a fully dedicated experience centered on the concept work, while keeping with the immersive look and feel of a Netflix branded space.

ULTRAMAN BATTLE

Planned and launched the “ULTRAMAN BATTLE” exhibit at the Netflix Booth during AnimeJapan2019.
The interactive, multimedia experience was designed to create a buzz-worthy experience at the Netflix event booth and ultimate brand awareness for Netflix original work “ULTRAMAN”.
Click to see full project details

ネクストロボバトル/Next Robo Battle

Full scale design creation for an interactive mixed reality (MR) game where users could experience the world of “Next Robo” (Next Gen), a Netflix original work.
The pop-up exhibit was held for four days at Netflix Next Robo Family Park, an event held at Futako-Tamagawa Rise from Sept. 14-17th, 2018.
Click to see full project details.