Magellan Resorts is a luxury travel agency headquartered in Kanazawa City, Ishikawa Prefecture, celebrating its 20th anniversary (as of 2018). It is a pioneer in resort travel, being the first company in Japan to begin handling Aman Resorts.

What we did／Implementation Details

・Planning and concept development for the renewal
・Corporate Identity renewal
・Website renewal
・Brand guideline creation
・Design/branding advisory

Result

By refining the CI/UI/UX design to match the services offered and customer base, clarifying positioning, and strengthening brand equity, we realized the delivery of higher quality services.

Purpose

To achieve integration of the services offered and design standards, aiming to enhance Magellan Resorts' brand equity and awareness both internally and externally.

Target

Existing and new customers, internal and external stakeholders

Concept

「Beyond Imagination」

Direction

Corporate Identity
After establishing the brand concept and key messaging, we created logos and brand guidelines that embody and incorporate these elements.
The logo was refined to have a sophisticated outline while conveying a sense of gravitas.
The brand guidelines include brand imagery, typography, and color guidelines established with the renewal.

Key Visuals
We created visual imagery that embodies the concept.
By using these across various media including the website and direct mail, we communicate the brand image.

Brand Site
Maximize website potential. Redesigned website with media features at the forefront.
Articles are continuously updated based on a strict philosophy: "We only provide travel destinations that Magellan employees have actually visited and are satisfied with." Each article is carefully crafted, paying attention to the balance between text and photography, visual consistency, and the tone of both elements. We also aim for content that is valuable as reading material, inspiring purchasing intent in our readers. With both software and hardware aspects perfected, Magellan's website welcomes customers in its best condition today, never fading.