Yamada Fruit Orchard is a century-old apple farming family located in Tairadate Town at the southern tip of Aomori Prefecture, a hot spring resort boasting 800 years of history. In this town, also known as the inner parlor of Tsugaru, Yamada Fruit Orchard has pursued the deliciousness of apples across four generations since 1900.

Direction
Sweet fruits infused with the technology and passion of Yamada Fruit Orchard, including the miracle of the "Hundred-Year Apple"—ancient trees that continue to bear fruit even after more than a century. We examine anew the commercial value of fruits that already enjoy high acclaim, and conduct branding to maximize that value.

Brand Book
With "one-of-a-kind" in mind, we have created a single volume that distills the vitality that breathes through the orchard, the passion of its makers, and the charm of the apples. In both design and text, we aimed for simplicity and clarity.

Apple Juice
A luxurious bottle made from apples harvested exclusively from trees over 100 years old. Both the naming and design aim for a finish that embodies history and elegance. Business card A technique and passion passed down through generations. We added a contemporary touch to express the new appearance of craftspeople who will lead the way in the coming era through design.

Business card

Techniques and passion passed down through generations. Adding contemporary elements to this heritage, the design expresses a new aesthetic for craftspeople shaping the future.