Yamada Fruit Orchard is a century-old apple farm located in Tairadate Town at the southern tip of Aomori Prefecture, a hot spring resort with 800 years of history. In this town, also known as the inner sanctum of Tsugaru, Yamada Fruit Orchard has pursued delicious apples across four generations since 1900.

Direction
The miraculous 'Hundred-Year Apples' still bearing fruit on ancient trees even after more than a century, along with sweet fruits overflowing with the technology and love of Yamada Fruit Orchard. We are re-examining the commercial value of fruits that already enjoy high acclaim, and conducting branding to maximize that value.

Brand Book
With "uniqueness" in mind, we have created a single volume that condenses the vitality flowing through the orchard, the passion of its creators, and the charm of apples. The design and text aim for simplicity and clarity.

Apple Juice
A luxurious bottle made from juice squeezed solely from apples harvested from trees over 100 years old. We aimed for a finish that embodies both history and elegance in its naming and design. Business card A design that expresses the new presence of craftspeople carrying forward the techniques and passion passed down through generations, enhanced with contemporary sensibility to lead the way into the future.

Business card

Techniques and passion passed down through generations. With modernity added to this foundation, the design expresses a new presence of makers who will lead the times to come.