MARUKAJIRI

YAMADA ORCHARD -Brand Design-

YAMADA ORCHARD -Brand Design-

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YAMADA ORCHARD -Brand Design-

main_YamadaOrchird

Business card and brand book design for YAMADA ORCHARD, an esteemed brand rooted in the 100-Year Apple, made from the original trees aged over 100 years.

Yamada Orchard has raised apples for over 100 years in the southernmost region of Aomori Prefecture. The area is home to Owani, the hot springs spot known and loved for 800 years.
In a city nicknamed the rear parlor of Tsugaru, Yamada Orchard has passed down the tradition of succulent apples over 4 generations since 1900.

Direction

Including fruits like the 100-Year Apple made from trees grown over a century, Yamada Orchard demonstrates a mastery of skill and passion to evoke a rich and flavorful harvest. The apples carry an established, valued brand whose rapport was deepened by a new suite of complementary branding.

Brand book

Rooted in the concept of “uniqueness unlike any other”, the book is designed to embody the passion of the farmer’s hands as they become the orchard’s life force, and the beauty of the apple itself. The design and writing were made to be simple and easy to read.

yamada_orchird_1

  • yamada_orchird_brochure
  • yamada_orchird_brochure
  • yamada_orchird_brochure
  • yamada_orchird_brochure
  • yamada_orchird_brochure

Apple Juice

Renewed label & bottle design and name to put on history and dignity. This apple juice is exclusive that squeezed apples from trees aged over 100 years.

Business card

A skill and passion passed down through time. The design is made to impart a modern timelessness for the new age.

  • yamada_orchird_businesscard
  • yamada_orchird_businesscard

CREDITS

Brand Book

Creative/Art Director
Yuto Nakamura(MARUKAJIRI)
Designer
Yuto Nakamura(MARUKAJIRI)
Planner/Writer
Takehiko Yanase
Photographer
Meico

Apple Juice

Art Director/Designer
Yuto Nakamura(MARUKAJIRI)
Naming
Takehiko Yanase

Business Card

Art Director/Designer
Yuto Nakamura(MARUKAJIRI)