Rebranding of Kano Kensetsu's SHINKA housing brand.
![responsive_SHINKA](https://mrkjr.jp/wp/wp-content/uploads/Resposive_shinka.jpg)
SHINKA is a housing brand that brings together the experience and technology developed by Kano Kensetsu.
Purpose/目的
Communicate SHINKA's concept, ideas and values.
Concept/コンセプト
Easy to understand and friendly.
Direction/方向性
"What is SHINKA?" and aimed to create a UI/UX that would lead to interest, understanding and enquiries. The design and illustrations were created based on the words that were created through a series of research, interviews and discussions.
![SHINKA](https://mrkjr.jp/wp/wp-content/uploads/SHINKA_1.jpg)
![SHINKA](https://mrkjr.jp/wp/wp-content/uploads/SHINKA_2.jpg)
![SHINKA](https://mrkjr.jp/wp/wp-content/uploads/SHINKA_3.jpg)
![SHINKA](https://mrkjr.jp/wp/wp-content/uploads/SHINKA_4.jpg)
CREDITS
- Creative Director
- Teruhiro Kataoka(COTONA)
- Producer
- Itsuki Sakata(HATCH)
- Art Director
- Yuto Nakamura(MARUKAJIRI)
- Designer
- Yuto Nakamura(MARUKAJIRI)
- Copywriter
- Teruyasu Kuriyama
- Engineer
- Katsuya Osawa(Technogram)
- Illustrator
- Takuro Takagi
- Photograoher
- Naoya Suzuki