- JP
- EN
Wa Construction "SHINKA" Rebranding Project
SHINKA is a residential brand that consolidates the experience and technology cultivated by Wa Construction.
Purpose/目的
To communicate the concept, ideas, and values of SHINKA.
Concept/コンセプト
Easy to understand and approachable
Direction/方向性
We aimed to create UI/UX that makes "What is SHINKA?" easy to understand and connects it to interest, comprehension, and inquiries. We developed designs and illustrations based on words that were created through repeated research, interviews, and discussions.
CREDITS
- Creative Director
- 片岡 照博(COTONA)
- Producer
- 佐方 一紀(HATCH)
- Art Director
- Yuto Nakamura(MARUKAJIRI)
- Designer
- Yuto Nakamura(MARUKAJIRI)
- Copywriter
- 栗山 晃靖
- Engineer
- 大沢 勝也(Technogram)
- Illustrator
- 高城 琢郎
- Photograoher
- 鈴木 直弥
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