This exhibition is a new initiative by Saruta Hiko Coffee that extracts impressive words from a variety of books—ranging from novels and children's literature to manga and art books—and delivers them to customers through unprecedented methods of expression.

Purpose/目的

Offering a new coffee experience themed around "Coffee and Words"

Concept/コンセプト

"Coffee and Words"

Direction/Directionality

Through motion graphics projected onto ceilings and tables, as well as sign design, we express "Drip words—the extraction of language." By simply being in this space, visitors experience words extracted from masterpieces, stimulating not only the five senses but also the sixth sense, while creating a comfortable and welcoming atmosphere.

Design

Typefaces were selected and created to match the extracted passages, materializing the unique world of each book while ensuring readability through thoughtful design.

Animation

Animation expresses both the integration into the space and the way words permeate the heart.