This exhibition is a new initiative by Saruta Hiko Coffee that extracts memorable phrases from a wide variety of books—from novels and children's literature to manga and art books—and delivers them to customers through unprecedented presentation methods.

Purpose/目的

Providing a new coffee experience themed around "Coffee and Words"

Concept/コンセプト

"Coffee and Words"

Direction

Through motion graphics projected onto ceilings and tables, as well as sign design, we express "Drip words—the extraction of language." Simply by being in this space, visitors experience words extracted from masterpieces, stimulating not only the five senses but also the sixth sense, while creating a comfortable atmosphere.

Design

Typefaces were selected and created to match the extracted passages, materializing the unique world of each book while maintaining careful consideration for readability.

Animation

Animation expresses the way the design blends into the space and how words seep into one's heart.