MARUKAJIRI

Sarutahiko coffee “DRIP WORDS – Brewing Lines

Sarutahiko coffee “DRIP WORDS – Brewing Lines

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Sarutahiko coffee “DRIP WORDS – Brewing Lines

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“DRIP WORDS – Brewing Lines”
Designed the permanent installation at the Eslite Spectrum Nihonbashi location of Sarutahiko Coffee, newly opened at COREDO Muromachi Terrace

The installation featured prominent quotes derived from novels, children’s books, manga, art books and more, allowing Sarutahiko Coffee to realize a newly designed media for interacting with its customers.

Purpose

To provide a new experience that brings together the world of coffee and words.

Concept

Coffee and words.

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Direction

“DRIP WORDS – Brewing Lines” an expression using signs and motion graphics projected on the ceiling and tabletops. Just being in the space creates a cozy but inspiring space that lets you go beyond all five of your senses to experience the look and feel of text.

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Design

A visual expression that’s both easy to read and a true embodiment of the world of books, through select quotes and custom fonts.

Animation

Created word animations that blend into the space while impressing on the reader’s mind.

CREDITS

“DRIP WORDS – Brewing Lines”

Producer
Yoshitaka Haba(BACH)
Creative Director
Ayahiko Sato(RhizomatiksDesign)
Art Director/Designer
Yuto Nakamura(MARUKAJIRI)
Motion Graphics
Hirobumi Tsukamoto(RhizomatiksDesign)
Projection Coordinate
Tomoya Kishimoto