"ULTRAMAN" begins exclusive worldwide distribution starting April 1st. It is an anime adaptation of a manga of the same name set in a world after Ultraman has left Earth, directed by Keiji Kamiyama, who directed "Ghost in the Shell: STAND ALONE COMPLEX," and Shinji Aramaki, who directed "APPLESEED."

Purpose

By providing a rich and interactive experience, we aim to increase awareness of the Netflix original series "ULTRAMAN" and energize the Netflix booth.

Target

Anime fans visiting Anime Japan

Concept

Maximize the Specium Ray experience while preserving the world of "ULTRAMAN"

Direction

After transforming into Ultraman, participants can fire Ultra Slashes at each other and ultimately use the Specium Ray, a move that everyone has dreamed of. The game incorporates character voices and actual sound and video effects used in the original series, creating an immersive gaming experience. The experience was designed three-dimensionally, such as adding wind effects during the Specium Ray attack.

Experience Plan

After the experience, participants can access a special website via a QR code and download video footage of their experience. The special website is designed to allow users to easily tweet with videos attached, aiming for viral spread on social media. Additionally, participants receive an exclusive "ULTRAMAN" sticker limited to Anime Japan 2019.