MARUKAJIRI

Saga Prefecture Takeo City "OND HOTEL" Branding Project

Saga Prefecture Takeo City "OND HOTEL" Branding Project

Art Direction#Branding#CI#Website

'OND HOTEL' opens next to 'OND PARK' within the Takeo Hot Spring Wellness Village in Saga Prefecture as a 'concept hotel that aligns mind and body through sauna, hot springs, and cuisine, blessed by Takeo.' Inside the renovated large traditional inn, the facility is equipped with diverse styles of saunas and hot springs in addition to guest rooms. It will be reborn as a hotel where guests can 'align mind and body,' whether staying overnight or visiting for the day.

Naming
'OND HOTEL' shares a unified naming with the adjacent 'OND PARK,' based on the concept of revitalizing Takeo together.


Logo
We aimed to create a special place with a refined and elegant atmosphere where guests can experience something superior and enriching. Like the naming, we applied the same design elements to the 'O' mark to create a sense of unity with 'OND' as the common thread. The design incorporates the simplicity of gothic typefaces and the elegance of serif fonts within the same structural framework.

Saga Prefecture Takeo City "OND HOTEL" Branding Project
Saga Prefecture Takeo City "OND HOTEL" Branding Project
Saga Prefecture Takeo City "OND HOTEL" Branding Project

Brand Website
We aimed for a simple UI/UX that evokes the atmosphere of the entire hotel and its sophisticated, enriching experiences, while making it easy to access the information you want to find.

Saga Prefecture Takeo City "OND HOTEL" Branding Project

CREDITS

Creative/Art Director
Yuto Nakamura(MARUKAJIRI)
Copy Writer
柳瀬 武彦(P inc.)
Frontend Engineer
廣田 俊介