MARUKAJIRI

Saga Prefecture Takeo City "OND HOTEL" Branding Project

Saga Prefecture Takeo City "OND HOTEL" Branding Project

Art Direction#Branding#CI#Website

'OND HOTEL' opens next to 'OND PARK' within the Takeo Onsen Y養村in Saga Prefecture as a 'concept hotel dedicated to wellness through sauna, hot springs, and cuisine, enriched by Takeo's blessings.' Located in a renovated large traditional inn, the facility is equipped not only with guest rooms but also diverse styles of saunas and hot springs. It is reborn as a hotel that allows guests to 'nurture their mind and body' whether staying overnight or visiting for the day.

Naming
'OND HOTEL' shares a unified naming with the adjacent 'OND PARK,' reflecting the concept of working together to energize Takeo.


Logo
The logo aims to create a special place with a delicate and refined atmosphere where guests can enjoy premium and enriching experiences. Like the naming, the 'O' mark incorporates the same design elements as 'OND' to create a sense of unity as a common thread. The design incorporates the simplicity of gothic typeface and the elegance of serif, creating a unified skeletal structure.

Saga Prefecture Takeo City "OND HOTEL" Branding Project
Saga Prefecture Takeo City "OND HOTEL" Branding Project
Saga Prefecture Takeo City "OND HOTEL" Branding Project

Brand Site
We aimed for a simple UI/UX that evokes the ambiance of the entire hotel and its high-quality, enriching experiences, while making it easy to access the information you want to see.

Saga Prefecture Takeo City "OND HOTEL" Branding Project

CREDITS

Creative/Art Director
Yuto Nakamura(MARUKAJIRI)
Copy Writer
柳瀬 武彦(P inc.)
Frontend Engineer
廣田 俊介