OND PARK is a concept park themed around healing, exchange, and exercise. As a Park PFI project for the Takeo Onsen Wellness Village, we are establishing facilities where visitors can enjoy a variety of activities including camping sites, yoga studios, saunas, cafes, and events, with the aim of revitalizing the local community.
Naming
Raising the "temperature" of the mind and body, relationships between people, and the community's future.
And taking the lead in energizing Takeo.
With these hopes in mind, we named it OND PARK.
Additionally, each of the three letters in OND carries its own meaning:
"Open = accessible to everyone"
"Neutral = balancing body and mind"
"Diverse = capable of multiple uses"
Logo
We aimed to create an 'open and fun place' by incorporating organic dynamism where a temperature mark is born from the 'O', with the rotation of 'PARK' adding a sense of enjoyment and vitality to the overall logo. We set the tagline as 'PLAY & BREATHE', which encompasses the various activities deployed within OND PARK.
Brand Site
We aimed to express an open and fun space on the web, creating a sense of dynamism as if "something is being born" and "something is moving."
OND CAFE opened on December 15th
From the Opening Event held on April 1st