OND PARK is a concept park themed around healing, exchange, and exercise. As a Park PFI project of the Takeo Onsen Recuperation Village, the facility is equipped with various activities including campsites, yoga studios, saunas, cafes, and event hosting, aiming to revitalize the local community.
Naming
Raising the "temperature" of the mind and body, relationships between people, and the community's direction.
And taking the lead in getting Takeo excited with "ondo" (the spirit and momentum).
We named it OND PARK with the hope that it would become such a place.
Additionally, each of the three letters in OND carries the meanings of:
"Open = accessible to everyone"
"Neutral = aligns body and mind"
"Diverse = allows for various uses"
Logo
We aimed to create an 'open and fun place' as a whole logo, where organic dynamism emerges as if a temperature mark is born from the 'O', and the rotation of 'PARK' adds a sense of fun and vitality. We established the tagline 'PLAY & BREATHE', which encompasses the various activities deployed within OND PARK.
Brand Site
We aimed to express an open and enjoyable space on the Web, creating a sense of dynamism where "something is being born" and "something is moving."
OND CAFE opened on December 15th
From the Opening Event held on April 1st