MARUKAJIRI

Saga Prefecture, Takeo City "OND PARK" Branding Project

Saga Prefecture, Takeo City "OND PARK" Branding Project

Art Direction#Branding#CI#Logo

Saga Prefecture, Takeo City "OND PARK" Branding Project

OND PARK is a concept park themed around healing, exchange, and exercise. As a Park PFI project for the Takeo Onsen Wellness Village, we are establishing facilities where visitors can enjoy a variety of activities including camping sites, yoga studios, saunas, cafes, and events, with the aim of revitalizing the local community.

Naming
Raising the "temperature" of the mind and body, relationships between people, and the community's future.
And taking the lead in energizing Takeo.
With these hopes in mind, we named it OND PARK.
Additionally, each of the three letters in OND carries its own meaning:
"Open = accessible to everyone"
"Neutral = balancing body and mind"
"Diverse = capable of multiple uses"

Saga Prefecture, Takeo City "OND PARK" Branding Project

Logo
We aimed to create an 'open and fun place' by incorporating organic dynamism where a temperature mark is born from the 'O', with the rotation of 'PARK' adding a sense of enjoyment and vitality to the overall logo. We set the tagline as 'PLAY & BREATHE', which encompasses the various activities deployed within OND PARK.

Saga Prefecture, Takeo City "OND PARK" Branding Project

Brand Site
We aimed to express an open and fun space on the web, creating a sense of dynamism as if "something is being born" and "something is moving."

Saga Prefecture, Takeo City "OND PARK" Branding Project

OND CAFE opened on December 15th

Saga Prefecture, Takeo City "OND PARK" Branding Project
Saga Prefecture, Takeo City "OND PARK" Branding Project
Saga Prefecture, Takeo City "OND PARK" Branding Project

From the Opening Event held on April 1st

Saga Prefecture, Takeo City "OND PARK" Branding Project
Saga Prefecture, Takeo City "OND PARK" Branding Project
Saga Prefecture, Takeo City "OND PARK" Branding Project

CREDITS

Creative/Art Director
Yuto Nakamura(MARUKAJIRI)
Designer
Yuto Nakamura(MARUKAJIRI)
Copy Writer
柳瀬 武彦(P inc.)