Served as Chief Design Officer (CDO) for nemuli Inc., a lifestyle brand that leverages the concept of sleep to enrich and improve the day to day.
nemuli is a “sleep-centric company” that provides sleep related entertainment and lifestyle contents that make every day richer and fun.
What we did
・Corporate Identity (CI) & Branding
・Website Design & More
Full logo packaging that embodies the innovative and productivity possibilities of merging sleep with technology. The design features the motif of a sleep waveform, set in a key color of Sunrise Blue. “Sunrise Blue” is the deep blue seen at dusk, that conveys the idea of a “beginning”.
Designed to convey a warm brand voice, while delivering the fresh, innovative feel of the app.
As simple as setting your alarm every night, the UI leverages minimalist, user-friendly design to make every morning a chance to earn points and enjoy waking up.
Design features gradation and low-poly elements to convey a fresh, new-age look and feel.
- Hiromasa Sasaki
- Tomoyuki Kawamoto
- Yuto Nakamura(MARUKAJIRI)