Entering its fourth year of operation, we completely rebuilt the hotel's concept to achieve further evolution. We aimed to deliver an international brand experience that meets inbound demand while maximizing the appeal of the boutique hotel category, which remains relatively rare in Japan.

Concept

Delivering a refined boutique hotel experience embodying Kyoto's elegance to guests from around the world.

Brand Strategy

The website built at the hotel's opening struggled to convey its essential appeal. In this project, we carefully unpacked the hotel's unique identity as a boutique property and the cultural value of Kyoto, defining a new concept: "A Boutique Hotel Embodying Kyoto's Beauty." Using this concept as our axis, we designed a consistent experience across the entire site's information architecture and expression.

Design

We created a visual expression that harnesses the beauty of silence and negative space to evoke Kyoto's elegance. We pursued a design where the contrast of light and shadow, the warmth of wood, and refined modernity harmonize. We particularly prioritized the smartphone viewing experience, ensuring that the hotel's sophisticated world comes through clearly across all devices.

Structure

We realized an information design that allows guests to experience the hotel's appeal progressively. Elements such as guest rooms, the café, and ways to spend time in Kyoto are arranged so visitors naturally explore them while building anticipation. By providing bilingual support in Japanese and English, we aimed to convey the hotel's appeal equally to domestic and international guests.

Contents

All text, photography, and video on the site were newly produced. We carefully photographed every detail of the hotel's spatial beauty, cuisine, and service, creating story-driven content that conveys the relationship between Kyoto and the hotel.

Result/Achievement Since the renewal, we have received extensive positive feedback regarding the overall quality of the site. The brand value as a boutique hotel is now clearly communicated, and it is functioning as an experience that meets inbound demand.