As the hotel enters its fourth year of operation and aims for further evolution, we rebuilt it from the concept stage. We sought to maximize the appeal of an international brand experience that responds to inbound demand and the boutique hotel category, which remains relatively rare in Japan.

Concept

To deliver a refined boutique hotel experience embodying Kyoto's elegance to guests from around the world.

Brand Strategy

The website built at launch made it difficult to convey the hotel's essential appeal. In this project, we carefully unpacked the hotel's uniqueness as a boutique establishment and the cultural value of Kyoto as a location, defining a new concept: "A boutique hotel embodying Kyoto's beauty." Using this concept as our axis, we designed a consistent experience across the entire site's information architecture and expression.

Design

We pursued visual expression that leverages the beauty of silence and negative space, evoking Kyoto's elegance. We sought a design where the contrast of light and shadow, the warmth of wood, and refined modernity harmonize. We placed particular emphasis on the smartphone viewing experience, ensuring that the hotel's sophisticated world is conveyed regardless of device.

Structure

We realized information design that allows guests to experience the hotel's appeal progressively. Elements such as guest rooms, café, and ways to spend time in Kyoto were arranged so visitors can naturally explore them while building anticipation. Through bilingual English-Japanese support, we aimed to communicate the hotel's appeal equally to domestic and international guests.

Contents

All text, photographs, and videos on the site were newly produced. We carefully photographed every detail of the hotel's spatial beauty, cuisine, and service, creating narrative-driven content that communicates the relationship between Kyoto as a place and the hotel itself.

Result/Achievements Since the renewal, we have received numerous positive comments about the overall quality and sophistication of the site. The brand value as a boutique hotel is now clearly communicated, and it effectively serves as an experience that meets inbound demand.