“GOOD DRIVE” is a device that plugs into the car’s 12V lighter socket, using real-time drive data to measure and rank accident safety via a dedicated smartphone app. Based on the determined rank, users could receive up to 30% cashback on their insurance payments.
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Purpose

To express the concept of GOOD DRIVE

Concept

Easy-to-use, warm voice, transparency

Direction

Made with simple, soft-line illustrations to express the products highlights and easy of use to a broad range of potential users. The animations were stylized with a smooth, slick tempo that would soften the common aversion to “insurance” talk, while inciting users with an interesting way to get to know the product.

Design

An “insurance” centered product that embodies “simplicity, reliability, trust, and transparency” at the core of its design. Made to capture audiences with a fun watching experience from beginning to end.

Music・SE

A sticky kind of music that stays in viewers minds after watching. This was acheived with a cool, pop vibe contrasted with the soft animated visuals. The music was made to frame the entire messaging and provide an up-tempo pulse to the animation.

Narration

Aimed for a narration with a warm, familiar and honest tone that’s pleasant to listen to.

CREDITS

Creative Director

Ayahiko Sato(Rhizomatiks Design)

Art Director

Yuto Nakamura(MARUKAJIRI)

Producer

Taku Ito(MARUKAJIRI)

Director

Riz Lau(LIKI Inc.)

Animation & Design:

LIKI Inc.

Music

Noboru Mutoh(Resonair)