Personhood Inc. Brand Design

Concept

"Burning the brand into memory" - Business cards traditionally have ink 'placed' on them. By intentionally laser-engraving directly into the material itself instead, we created an indelible mark that cannot be erased or undone. True to the brand name Personhood, we have captured an unadorned worldview permanently onto a single card.

Logo

'PERSON/HOOD' composed with hand-drawn lettering. Rather than using a polished typeface, we intentionally preserved distortions and wavering to imbue the brand with rawness and warmth. Next to the 'D', a bat illustration reminiscent of tattoo flash adds narrative depth and an edge to the overall logo. The illustration is by Matchro.

Business Cards

The paper is made using a composite sheet structure, with three layers laminated together—"High Pica," which has a metallic shine, sandwiching jet-black "Makuro" (OKAC) in the middle. The logo and text are not printed with ink but are burned in with a laser, scorching the silver surface layer to create shadows and textures that cannot be achieved through conventional printing. From the cross-section, the sandwiched black layer is visible in layers. The result is a single card that conveys the brand's entire world in the moment it is held.

CREDITS

Art Director/Designer: Yuto Nakamura(MARUKAJIRI)
Illustrator: マッチロ
Printing: BANDE Inc.