'7 DAYS GIFT for teens' is a limited-edition gift set released by the feminine hygiene brand Sofy on October 11th, International Day of the Girl Child, designed to help young people face their first menstruation.

Concept
To ease anxiety about experiencing something for the first time and foster a positive mindset. When you open the box, you'll find a message from Sofy inside.

Design
Using neutral yet charming illustrations, we aimed to capture the 'now' of teens and make it personally relatable, while also creating a sense of excitement upon receiving the gift. We also hope this gift set will serve as a conversation starter between parents and children. A protective charm is also included inside. Parent-Child Menstruation Class In conjunction with "International Girls' Day" on October 11th, we held a "Parent-Child Menstruation Class" on October 6th, 2023. We created key visuals to match the gift set, achieving a cohesive design aesthetic.

It also includes a charm inside.

> EC site is here

Parent and Child Menstruation Class

In conjunction with "International Girls' Day" on October 11th, we held the "Parent and Child Menstruation Class" on October 6th, 2023. We created key visuals coordinated with the gift set to achieve a unified look.