'7 DAYS GIFT for teens' is a limited-edition gift set released by the feminine hygiene brand Sofy on October 11th, International Day of the Girl, to help teens face their first period.

Concept
To ease anxiety about experiencing something for the first time and foster a positive mindset. When you open the box, you'll find a message from Sofy inside.

Design
We aimed to capture the 'now' of teens through neutral yet charming illustrations, encouraging them to relate it to themselves and feel excitement upon receiving it. We also hope that this gift set will serve as a conversation starter between parents and children. A protective charm is also included inside. Parent-Child Menstruation Class On October 11th, "International Girls' Day," we held the "Parent-Child Menstruation Class" on October 6th, 2023. We created key visuals coordinated with the gift set to achieve visual consistency.

It also includes a charm inside.

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Parent and Child Menstruation Class

In conjunction with "International Girls' Day" on October 11th, we held the "Parent and Child Menstruation Class" on October 6th, 2023. We created key visuals to match the gift set and aimed for a unified design.