MARUKAJIRI

Yamada Fruit Orchard Apple Juice RINGO SESSION

Yamada Fruit Orchard Apple Juice RINGO SESSION

Art Direction#Branding#Design#Renewal

Yamada Fruit Orchard is a three-generation apple orchard located in Owani Town, Aomori Prefecture. This RINGO SESSION marks the second line of the premium 'CENTURY' line, which underwent an advance renewal in 2020.

Yamada Fruit Orchard Apple Juice RINGO SESSION

Naming
From all 9 varieties cultivated at Yamada Fruit Orchard, we blend the most delicious apples harvested at that time = Like a jam session where each flavor resonates with one another, we conceived of "RINGO SESSION".

Yamada Fruit Orchard Apple Juice RINGO SESSION

Design
The design aims for a "contemporary and sophisticated casual" aesthetic, with the design completed when producers stamp the varieties they used in their blend. Normally, design is finalized at the printing stage, but this label becomes personalized through the producer's own touch—meaning each label gains its own character through a SESSION between the design and the producer.

Yamada Fruit Orchard Apple Juice RINGO SESSION
Yamada Fruit Orchard Apple Juice RINGO SESSION

CREDITS

Art Director/Designer
Yuto Nakamura(MARUKAJIRI)
Naming
柳瀬 武彦,池田太郎