MARUKAJIRI

NFT Art Project "CAPSULE.SHOP"

NFT Art Project "CAPSULE.SHOP"

Art Direction#Branding#Design#Illustration#Logo#Website

NFT Art Project "CAPSULE.SHOP"

CAPSULE.SHOP is an experimental attempt to connect with 1980s Tokyo culture through palm-sized capsules set in the year 2100, transmitting the raw energy of that era to the future world.

Concept

To enable anyone to easily enjoy 80's Tokyo through NFT art. Design: We aimed to mix 80s aesthetics with contemporary style, creating a sense of anticipation for the project as an NFT art initiative while giving it a fun impression. Logo: We incorporated catchiness with modern cuteness, establishing the visual identity that serves as the face of the project.

NFT Art Project "CAPSULE.SHOP"

Website

The design features an explanation of this project and divination content as its main components, each with their own appeal and functionality. The divination content is designed so that a 1-in-10,000 character appears based on your answers. Please try it out.

NFT Art Project "CAPSULE.SHOP"

Opensea

・Ranked 5th in OpenSea's overall trends (all categories and networks) within 24 hours of launch.
・Achieved 1st place in the Ethereum PFP category after the reveal.

CREDITS

Client
Hana Network
Creative Director
Yuto Nakamura(MARUKAJIRI)
Art Director
Yuto Nakamura(MARUKAJIRI)
Producer
Taku Ito(MARUKAJIRI)
Copy Writer
MARUKAJIRI
Engineer
Hana Network
Illustrator
Chao!