Magellan Resorts is a luxury travel agency headquartered in Kanazawa, Ishikawa Prefecture, celebrating its 20th anniversary (as of 2018). It is a pioneer in resort travel, having been the first company in Japan to begin handling Aman Resorts.

What we did／Implementation Details

・Planning and concept development for the renewal
・CI renewal
・Website renewal
・Brand guide creation
・Design/branding advisory

Result／Results

By aligning CI/UI/UX design with the services offered and customer base, clarifying positioning, and enhancing brand strength, we realized the delivery of higher-quality services.

Purpose／Objective

To achieve integration between the services provided and design standards, aiming to enhance Magellan Resorts' brand strength and awareness both internally and externally.

Target／Target Audience

Existing and new customers, internal and external stakeholders

Concept／Concept

「Beyond Imagination」

Direction／Approach

CI
After establishing the brand concept and key words, we created a logo and brand guide that embody and incorporate these elements.
The logo was finished with a refined outline while maintaining a substantial and sophisticated appearance.
The brand guide includes brand image, typography, and color guidelines established with the renewal.

Key Visuals
We created visual images that embody the concept.
By using them across various media including the website and direct mail, we communicate the brand image.

Brand Site
Maximize the potential of the website. Redesigned as a website that puts media features front and center.
Articles are updated under a strict philosophy of "providing only travel destinations that Magellan employees have actually visited and are satisfied with." Each article is carefully crafted with attention to the balance and consistency between text and photographs, as well as the tone of both. We also aim for content that is valuable as reading material, inspiring readers' purchasing intent. With both software and hardware aspects refined, Magellan's website continues to welcome customers in the best possible state, with its appeal never fading.