Yamada Fruit Orchard is a three-generation apple orchard located in Owani Town, Aomori Prefecture.
The key to this project is how to establish its position as a premium line through naming and label design.

Naming

We came up with "CENTURY" based on the concept of apples harvested from trees over 100 years old. It is straightforward yet evokes the weight of history.

Design

The design aimed for "refined luxury reminiscent of wine." Gold foil was applied to the dignified Ming typeface on the CENTURY portion, with a touch of apple red as an accent. Additionally, majestic mountains visible from the orchard were depicted, resulting in a sophisticated appearance imbued with history and elegance.